For most, the Society of Editors conference is the chance for some of the biggest names in journalism to meet, greet and interact.
This year’s event, based at the Halston Hotel in Carlisle, has attracted some key names from the media world, including the chairman of the Independent Press Standards Organisation, the editor of the BBC Journalism Working Group and the Head of the College of Policing.
While the conference provides a fantastic opportunity for those in the media world to come together, it’s also a fantastic opportunity for local businesses to showcase some of their finest products.
The Lakes Distillery are no exception and they were at the two-day event to show-off their upmarket brands of vodka, gin and whiskey, all manufactured locally.
And Rachel Fenwick, The Distillery’s Business development executive, told us just how vital the local community are to the company.
“The thing that is really special about companies in Cumbria is that they stick together.
“There’s a really big business community here and we work with a lot of people from all over the region and they’re so proud to have something that is Cumbrian born and bred,” she said.
Fenwick also discussed how relationships between editors and the company have improved after the two-day event.
“For the lakes distillery, we work a lot with editors and there are plenty that want to come down and review the distillery itself after speaking to us.
“For editors, it’s a really good opportunity for them to come down to the site, to see what we’re about and also spread the good word about the region in general,” Fenwick added.