Tag Archives: Carlisle

SoE conference branded overwhelming success by PR driving force Magstar

Behind every event there is always a team running things in the background, often without attendees even realising.

And at the annual Society of Editors Conference 2016, this was no different. Running and managing the event was back in the hands of the Magstar team, who were established in Cambridge back in 2001.

It’s been a busy couple of days in Carlisle and the work gone into maintaining the event, which saw over 200 people pass through the doors of the Halston hotel, has been unbelievable.

And Olivia Disley-Stevens, who is the Event Coordinator at Magstar has been impressed by just how well the event has gone yet again.

She said: “We’re a small team and we all chip in together but this year, the event has gone extremely well.

“We’ve had great help from everyone at the hotel, the delegates and the editors. We’re looking forward to next year and we always want to be bigger and better than the year before,” she added.

Magstar have now assisted the Society for over ten years now and there is a happy, healthy and productive relationship blossoming between the two parties, something Disley-Steven’s thinks is vital to the continued success of the event.

“We’ve worked with the Society for over ten years now and we work with them on their marketing and website as well.

“There’s now a friendship between us and the Society and it’s a nice thing to be able to do year-after-year and I thoroughly believe this relationship will carry on,” she said.

By Hayden Atkins

 

Jenni Sargent: “We need to address fake news”

The editor of First Draft News has issued a plea to journalists and the wider media to become more aware of the risk posed by ‘fake’ news.

Jenni Sargent, speaking at the Society of Editors conference 2016, believes modern-day journalism has made it extremely easy for publications to become slack when it comes to the verification process.

With the internet now dominating journalism at most levels, First Draft News aims to provide verification advice from a non-profit point-of-view.

And Sargent feels the pressure of getting to the story first sometimes leads to inconsistencies.

She said: “At First Draft, we try to provide some guidance to newsrooms to get through this tricky landscape of the internet.

“The reality of most newsrooms is that this urgency to report something that looks convincing is that if it looks too good to be true, it probably is.”

Sargent’s presentation also focused on the importance of sifting carefully through manipulated and potentially doctored user-generated content.

The Emhub director also feels it’s important to equip journalists with the tools and knowledge needed to differ between potentially fake and genuine sources.

She said: “Everyone is a source – it has potential to be fake, manipulated, and could be shared by social media users who have little knowledge of the topic.

“Understanding who your sources are, where your videos have come from, is so important. You need to question every piece of content.”

By Hayden Atkins

SoE conference gives local businesses the opportunity to shine

For most, the Society of Editors conference is the chance for some of the biggest names in journalism to meet, greet and interact.

This year’s event, based at the Halston Hotel in Carlisle, has attracted some key names from the media world, including the chairman of the Independent Press Standards Organisation, the editor of the BBC Journalism Working Group and the Head of the College of Policing.

While the conference provides a fantastic opportunity for those in the media world to come together, it’s also a fantastic opportunity for local businesses to showcase some of their finest products.

The Lakes Distillery are no exception and they were at the two-day event to show-off their upmarket brands of vodka, gin and whiskey, all manufactured locally.

And Rachel Fenwick, The Distillery’s Business development executive, told us just how vital the local community are to the company.

“The thing that is really special about companies in Cumbria is that they stick together.

“There’s a really big business community here and we work with a lot of people from all over the region and they’re so proud to have something that is Cumbrian born and bred,” she said.

Fenwick also discussed how relationships between editors and the company have improved after the two-day event.

“For the lakes distillery, we work a lot with editors and there are plenty that want to come down and review the distillery itself after speaking to us.

“For editors, it’s a really good opportunity for them to come down to the site, to see what we’re about and also spread the good word about the region in general,” Fenwick added.